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Based in Abu Dhabi, UAE

17+ Years of Building Impactful Digital Products

Digital Product Manager delivering customer-centric digital products, leading cross-functional teams, and driving innovation through product strategy, AI, and digital transformation.

17+
Years Experience
30+
Teams Led
35%
Operational Efficiency
AED 3M
Portfolio Value
Professional portrait of Binota Naidu Roy, Digital Product Manager
About

Turning healthcare complexity into scalable digital products.

I'm a product leader who has spent years translating clinical and operational complexity into digital experiences people actually use. I think in systems — a single booking screen sits on top of scheduling, billing, and compliance, and the interface is the easiest part to get right. I solve for the gap between what a roadmap promises and what an operations floor can absorb.

My leadership style is direct and evidence-led — fewer opinions, more data, faster decisions, and teams that ship, measure, and adjust. In healthcare, a stalled release has a cost beyond the P&L.

Career Journey

Where I've delivered impact

1 June 2022·— Present

4+ Years

Abu Dhabi, UAE

Digital Product Manager — iMed IT Burjeel Holdings

  • Lead a 30+ member cross-functional digital team, managing an annual digital portfolio of AED 1M–3M across mobile, web, portal, and automation initiatives.
  • Direct the digital product strategy and transformation roadmap across patient-facing and internal platforms, improving operational efficiency by 35% and cutting inbound support requests by 25%.
  • Architected the end-to-end digital patient journey — connecting disparate platforms, leveraging existing capabilities where they served, and building new functionality to close the gaps, including WhatsApp-based digital booking.

28 February 2020·— April 2022

2+ Years

Hyderabad, India

Senior Manager, Digital & Project Delivery — Genpact Digital

  • Led Agile Scrum delivery across multiple concurrent product releases, increasing sprint velocity by 25% through disciplined backlog grooming and sprint planning.
  • Designed and implemented RPA and intelligent automation solutions, cutting manual staffing effort by 30% and lifting customer satisfaction scores by an equal margin.

31 May 2018·— 31 January 2020

1+ Years

Bangalore, India

Assistant Manager, Digital & Automation — Accenture Solutions

  • Delivered 200+ hours per month in manual effort savings through targeted RPA and workflow automation across enterprise systems.
  • Implemented QA frameworks that improved product delivery success rate by 15% across enterprise software rollouts.

Education

2022 — 2024

MBA, IT Project Management — JECRC University, Jaipur, India

2019 — 2020

Post-Graduate Diploma, AI & Machine Learning — Great Lakes Institute of Management, Bangalore, India

2005 — 2008

Graduated — Calcutta University, Kolkata, India

Certifications

Certified ScrumMaster (CSM) — Scrum Alliance

Digital Products

Built to solve real problems

Omnichannel Patient Experience

Architected one connected experience across web, mobile app, WhatsApp, and self-service portal — any channel a patient chooses, one journey from pre-visit booking through check-in to post-visit follow-up.

  • Unified Booking & Scheduling
  • WhatsApp-Based Booking
  • Self-Service Portal
  • Mobile App Integration
Omnichannel Patient Experience screenshot
+67%5-Month Digital Bookings
169/day8-Week Portal Bookings
-25%Inbound Support Requests

Healthcare E-Commerce

End-to-end e-commerce experience for pharmacy — cart, fulfillment choice between pickup and home delivery, and QR-based digital tokens replacing manual kiosk queuing across a multi-facility network.

  • Cart & Checkout
  • Pickup or Home Delivery
  • QR-Based Digital Tokens
  • Multi-Facility Rollout
Healthcare E-Commerce screenshot
+42%Online Orders
-31%Average Wait Time
3xCommerce Growth

Facial Recognition

Identifies patients via camera at check-in, checks HIS for an existing appointment, automatically triggers check-in on the mobile app, and routes them into the right queue for their visit, without any manual step.

  • Camera-Based Check-In
  • HIS Appointment Lookup
  • Automatic Mobile Trigger
  • Queue Management Integration
Facial Recognition screenshot
+50%Faster Check-in
99.2%Identification Accuracy
-45%Manual Verification

Enterprise Applications

Internal platforms for booking, patient lookup, and service coordination — proof the same product thinking scales beyond patient-facing apps to whatever a business runs on internally, day to day.

  • Booking & Lookup Tools
  • Service Coordination
  • Operational Dashboards
  • System Integrations
Enterprise Applications screenshot
+27%Operational Efficiency
+20%Revenue Impact
Capabilities

Where I add the most value

I combine strategy, technology, AI, and leadership to build and scale digital products — from concept to enterprise-wide rollout — that transform healthcare experiences across hospitals, clinics, pharmacy, and patient engagement ecosystems.

Strategy
Innovation
Execution
Impact
50+Digital Products Delivered
3M+Users Impacted Across Platforms

Digital Product Leader

Driving Healthcare Transformation Through Strategy, Technology & AI

Product Leadership

  • Product Strategy
  • Roadmapping
  • PRDs & OKRs
  • Agile Delivery

Leadership & Stakeholders

  • Cross-functional Leadership
  • Executive Communication
  • Stakeholder Management
  • Change Management

Enterprise Technology

  • System Architecture
  • Cloud Platforms
  • API Integration
  • Middleware Platforms

AI & Automation

  • AI Product Strategy
  • Biometric Identity
  • Conversational AI
  • Automation Design

Analytics & Insights

  • KPI Dashboards
  • A/B Testing
  • Data-Driven Decisions
  • Forecasting

Digital Products Delivered

  • Web & Mobile Apps
  • Patient & Doctor Portals
  • Dashboards & Integrations
  • UX & Design Systems

Interested in healthcare innovation, product leadership, digital transformation, or AI-driven experiences? Let's connect.