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Based in Abu Dhabi, UAE

17+ Years of Building Impactful Digital Products

Digital Product Manager delivering customer-centric digital products, leading cross-functional teams, and driving innovation through product strategy, AI, and digital transformation.

17+
Years Experience
30+
Teams Led
35%
Operational Efficiency
AED 3M
Portfolio Value
Professional portrait of Binota Naidu Roy, Digital Product Manager
About

Turning healthcare complexity into scalable digital products.

I'm a product leader who has spent years translating clinical and operational complexity into digital experiences people actually use. I think in systems — a single booking screen sits on top of scheduling, billing, and compliance, and the interface is the easiest part to get right. I solve for the gap between what a roadmap promises and what an operations floor can absorb.

My leadership style is direct and evidence-led — fewer opinions, more data, faster decisions, and teams that ship, measure, and adjust. In healthcare, a stalled release has a cost beyond the P&L.

Career Journey

Where I've delivered impact

1 June 2022·Present

4+ Years

Abu Dhabi, UAE

Digital Product Manager iMed IT Burjeel Holdings

  • Lead a 30+ member cross-functional digital team, managing an annual digital portfolio of AED 1M–3M across mobile, web, portal, and automation initiatives.
  • Direct the digital product strategy and transformation roadmap across patient-facing and internal platforms, improving operational efficiency by 35% and cutting inbound support requests by 25%.
  • Architected the end-to-end digital patient journey — connecting disparate platforms, leveraging existing capabilities where they served, and building new functionality to close the gaps, including WhatsApp-based digital booking.

28 February 2020·April 2022

2+ Years

Hyderabad, India

Senior Manager, Digital & Project Delivery Genpact Digital

  • Led Agile Scrum delivery across multiple concurrent product releases, increasing sprint velocity by 25% through disciplined backlog grooming and sprint planning.
  • Designed and implemented RPA and intelligent automation solutions, cutting manual staffing effort by 30% and lifting customer satisfaction scores by an equal margin.

31 May 2018·31 January 2020

1+ Years

Bangalore, India

Assistant Manager, Digital & Automation Accenture Solutions

  • Delivered 200+ hours per month in manual effort savings through targeted RPA and workflow automation across enterprise systems.
  • Implemented QA frameworks that improved product delivery success rate by 15% across enterprise software rollouts.

Education

2022 — 2024

MBA, IT Project Management JECRC University, Jaipur, India

2019 — 2020

Post-Graduate Diploma, AI & Machine Learning Great Lakes Institute of Management, Bangalore, India

2005 — 2008

Graduated Calcutta University, Kolkata, India

Certifications

Certified ScrumMaster (CSM) Scrum Alliance

Digital Products

Built to solve real problems

Omnichannel Patient Experience

Architected one connected experience across web, mobile app, WhatsApp, and self-service portal — any channel a patient chooses, one journey from pre-visit booking through check-in to post-visit follow-up.

  • Unified Booking & Scheduling
  • WhatsApp-Based Booking
  • Self-Service Portal
  • Mobile App Integration
Omnichannel Patient Experience screenshot
+67%5-Month Digital Bookings
169/day8-Week Portal Bookings
-25%Inbound Support Requests

Healthcare E-Commerce

End-to-end e-commerce experience for pharmacy — cart, fulfillment choice between pickup and home delivery, and QR-based digital tokens replacing manual kiosk queuing across a multi-facility network.

  • Cart & Checkout
  • Pickup or Home Delivery
  • QR-Based Digital Tokens
  • Multi-Facility Rollout
Healthcare E-Commerce screenshot
+42%Online Orders
-31%Average Wait Time
3xCommerce Growth

Facial Recognition

Identifies patients via camera at check-in, checks HIS for an existing appointment, automatically triggers check-in on the mobile app, and routes them into the right queue for their visit, without any manual step.

  • Camera-Based Check-In
  • HIS Appointment Lookup
  • Automatic Mobile Trigger
  • Queue Management Integration
Facial Recognition screenshot
+50%Faster Check-in
99.2%Identification Accuracy
-45%Manual Verification

Enterprise Applications

Internal platforms for booking, patient lookup, and service coordination — proof the same product thinking scales beyond patient-facing apps to whatever a business runs on internally, day to day.

  • Booking & Lookup Tools
  • Service Coordination
  • Operational Dashboards
  • System Integrations
Enterprise Applications screenshot
+27%Operational Efficiency
+20%Revenue Impact
Capabilities

Where I add the most value

I combine strategy, technology, AI, and leadership to build and scale digital products — from concept to enterprise-wide rollout — that transform healthcare experiences across hospitals, clinics, pharmacy, and patient engagement ecosystems.

Strategy
Innovation
Execution
Impact
50+Digital Products Delivered
3M+Users Impacted Across Platforms

Digital Product Leader

Driving Healthcare Transformation Through Strategy, Technology & AI

Product Leadership

  • Product Strategy
  • Roadmapping
  • PRDs & OKRs
  • Agile Delivery

Leadership & Stakeholders

  • Cross-functional Leadership
  • Executive Communication
  • Stakeholder Management
  • Change Management

Enterprise Technology

  • System Architecture
  • Cloud Platforms
  • API Integration
  • Middleware Platforms

AI & Automation

  • AI Product Strategy
  • Biometric Identity
  • Conversational AI
  • Automation Design

Analytics & Insights

  • KPI Dashboards
  • A/B Testing
  • Data-Driven Decisions
  • Forecasting

Digital Products Delivered

  • Web & Mobile Apps
  • Patient & Doctor Portals
  • Dashboards & Integrations
  • UX & Design Systems

Interested in healthcare innovation, product leadership, digital transformation, or AI-driven experiences? Let's connect.